Earlier this February, the CEO team had the opportunity to meet with Scott McCoy, the director of the Atlanta Illinois Tourism, to discuss the importance of Route 66. While many students in our area are familiar with the historic route, they often don’t realize the significant impact it has on local economies and businesses. Scott shared his extensive knowledge of Route 66’s history and its crucial role in shaping the region, along with valuable insights into marketing strategies.

Scott is also the developer of the Route 66 Ultimate Guide! The app is FREE to download from your favorite app store. As part of his job, he travels the full length of Route 66 twice a year to work with business owners and tourism departments! Check out the website: route66ultimateguide.com.

Thank you, Scott for an entertaining morning!
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